Advertising All Around Bradley Springfield. Advertising The paid for exposure of a product. Usually persuasive in content.

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1 Advertising All Around Bradley Springfield

2 Advertising The paid for exposure of a product. Usually persuasive in content.

3 Advertising to the Target Audience What makes Memorable advertising? A ttention I nterest D esire A ction

4 Advertising on the Radio The first ad was broadcast on WEAF in 1922. Many welcomed advertising and because it seemed as a natural way to keep it free. Advertising agencies virtually took over broadcasting, producing the shows in which their commercials appeared. Money was being made and better marketing techniques were created.

5 Advertising in Newspapers The first major advertising medium begging in 3ooo B.C. With the declining in readership, newspapers do not have the reach as they once did. But still contribute for 32 % of must advertising budgets.

6 Advertising on Television By 1949 Advertisers spent on average $12 million to the industry… than by 1951 $128 million became the new average to reach consumers’ TV commercials, brought products to action with sight and sound. The most Effective mediums of All times!

7 Advertising on the World Wide Web A new fast growing medium only being around 10 years. Has an Extremely large reach of billions world wide. Computer graphics, morphing, and other special effects are now common in national internet advertising.

8 Advertising on the W orld W ide W eb Cyber advertisng In 2004 companies spent 9.2 billion online advertising; industry predictions are that the total will swell to more then 16 billion by 2009.

9 Adverting on the World Wide Web Computer Databases and computerized printing have fueled the rapid growth of direct marketing advertising.  Computerized printing has made possible zoned and other specialized editions of national magazines.

10 Advertising on the W orld W ide W eb The Structure of Online Advertisements Pop-outs: ads that appear in a smaller window at the border of the Web page. Targeted keyword buys : ads that pop up on the screen every time a user types in a sponsor’s name or other words.

11 Advertising comes with a price C P = Cost Per Thousand M The Cost of reaching $ 1,ooo audience members. For example, an ad cost $ 2o,ooo to place in a major newspaper and is read by 1 million people has a CPM of $ 2o.

12 Advertising with a Purpose U S P The Unique Selling Proposition: Highlighting the aspect of a product that sets it apart from other brands in the same category.

13 Advertising with a Purpose Once and Advertiser’s has chose his or her medium to reach their audience, other factors have to be consider.

14 Advertising with a Purpose Demographic Segmentation: The practice of appealing to audiences defined by varying personal and social characteristic such as race, gender and, economic level.

15 Advertising with a Purpose Psychographic Segmentation : Appealing to consumer groups with similar lifestyles, attitudes, values, and behavior patterns.

16 Advertising with a Purpose Last Key Advice : KNOW EVERY POSSIBLE ABOUT YOUR TARGET AUDIENCE.

17 Advertising All Around: work cited Introduction to Mass Communication. Baran. Stanley J. Published by Mc Graw Hill in 2004.